Cereal/Soda/Soup are all in trouble. The âBIG BRANDSâ are losing shares to smaller competitors and itâs causing them to snap up some of these startups. Oreoâs parent purchased âTateâs cookies for $500 millionâ and general mills purchased pet food company Blue Buffalo for $8 BILLION. Itâs interesting to watch the changes with technology and startups and how thatâs shaking up traditional habits. Get the full story HERE!